Nike A Global Audience - 871 Words

Nike Nike is an American multinational company that sells, design and manufacturing clothing, footwear, sports equipment and accessories. Because Nike is a multinational company, Nike needs to have a great marketing strategy plan to be able to gain customers around the world. The strategy marketing can have pros and cons. Some of the pros are Nike is a mega brand, Technology and relations. Because Nike is a mega brand this helps the company to be more successful around the World, at this moment Nike continues to be the World’s largest athletic apparel and footwear company. One of Nike’s strategy plan to gain customers, is sponsoring Soccer teams and athletics around the World. In a recent article from BusinessofSoccer.com, â€Å"Nike the National Team: How Nike is Promoting the New USA Away Kits† Phillip Cunha write, A global audience tunes in and sees the United States team; to the common eye, consciously or unconsciously, what the team wears is a symbol of American culture and society. From the manufacturer’s perspective, this challenge is a major opportunity for Nike, especially in an American market, where average income and spending habits make the United States a major market for the Company and their soccer division. (Phillip Cunha). Sponsoring teams around the world helps Nike to gain access to markets that other companies can get access. Sponsoring national teams and athletics helps Nike to create relationships with countries and citizens. 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